Anything vintage or retro seems to be soaring to the peak of popularity these days. These illustrations, based on advertisements from the 50’s, are no different. It seems that all of illustrator John Holcroft‘s drawings are going viral in a hurry. It’s not without reason either. John’s work doesn’t just appeal to the hipster crowd. It appeals to everyone that is willing to take a second to think about what they are seeing; people with an interest in the societal issues, oddities, and hypocrisies. There’s something wrong with the world today. John has an ability to peel back the veil and shine a little light on the situation. Whether you are oblivious to the societal situations or well aware and needed affirmation that your viewpoint is justified, these pieces of art along with the satirical descriptions are going to be difficult to argue with.
1. Nobody listens to the little guy. It’s a cold hard fact. What needs to be remembered is that everyone started somewhere!
2. The fat keep getting fatter. Our socioeconomic status doesn’t seem to ever improve. The rich are getting richer and the poor are getting poorer. While we’re talking about getting fatter…
3. You are what you eat. Eat like crap, feel like crap, look like crap. Don’t let your bad eating habits get out of control.
4. You’re going to grow roots. If it’s not your diet, it’s going to be the countless hours you spend sitting on your butt watching TV and playing video games.
5. The economy is one heck of a roller coaster. Buy locally. It’s the best way to stimulate local economy. Support the little guys and hopefully we’ll be able to level out the highs and lows of this roller coaster ride.
6. Public transit has you crammed in like a bunch of sardines. All major cities rely on a public transit system to keep the city flowing as seamlessly as possible. It seems to me that, the buses and subways are either jam-packed or they’re completely empty. Where’s the happy medium?
7. Outsource everything. Here’s another prime example of why the economy is a roller coaster. Save money by outsourcing everything. It’s great for your bottom line, but it is most definitely a society fail.
8. Squeeze all we can out of it. You gotta get the most out of every buck, but seriously, quit it with the outsourcing.
9. It’s hard to compete with the industrial footprint. Try as we might, the green movement just isn’t adding up to the corporate billions that stand to be lost if our nation moves forward with sustainable energy. What’s it going to take to force these people to do the right thing?
10. Everything you need is in this Happiness Kit. Apparently happiness is all wrapped up in material things. What happened to friendship, love, and companionship? I think a real happiness kit would contain smiles, time, and puppies.
11. Facebook approval feeds your ego. There’s a million things to be said about Facebook. It’s a great way to get into contact and keep in contact with people. The way that some attention seeking, self-serving people use the application, leaves something to be desired.
12. A nail in the coffin. It’s the truth. Social media is driving the final nails into the coffin of literature. The print industry is dead. Newspapers are a thing of the past. E-readers and cell phones have replaced books. Emails have replaced letters. Call me nostalgic, but I still like turning the actual pages without having to depend upon electricity to illuminate my screen.
13. There’s an app for that. There’s an app for everything. Have you ever heard the phrase ‘don’t put all your eggs in one basket’? Yeah? Well, let’s see if there’s an app for what to do when your all-inclusive, Swiss Army knife of a cell phone takes a swim or decides to disappear.
14. Locked into a contract. Oh, this isn’t just about cell phones. Apartment lease, house mortgage, internet, cell phone, car, bike, modem, marriage. Everything has a contract. There’s fine print, misleading language, and confusing verbiage that makes you want to throw your hands in the air and just run away.
15. Unlock that wallet, you tightwad. You want to know how to avoid the stress of the contracts? Just stop caring, it’s only money. Open up that wallet and let it go. If that doesn’t make you feel any better, proceed to number 17.
16. Beer makes everything better. This is so far from the truth that it’s not even funny. But, it seems that there are a sufficient amount of people who believe it to be true. Your problems will still be there in the morning. Beer may actually help you wake up with a few more problems, due to its standard lowering side effects. Trust me. Beer makes bad decisions.
17. Bottle up that anger. Um, No. Don’t bottle up the anger. If you hold something in, you’re going to regret it. Let it loose a little at a time as the problems arise and you can deal with much more. Holding things in is how you make a big deal out of nothing.
18. Brain takes a vacation. Every once in a while your brain needs a vacation. If yours is anything like mine, it chooses the most inopportune times to do so. When I need it, BAM… It’s out to lunch.
More info: John Holcroft
There’s an infinite number of things that people can find to complain about. For every person in the world, there’s an opinion on what would make the world a better place. While the world may not be all white unicorns that fart rainbows, it’s not that bad either. Take a little time to focus on the good and show a little appreciation for what you do have. Remember, no matter how bad you have it, it could always be worse. This realization is the first step to living a life full of appreciation and happiness.