A while back, one of the guys in the office found out about an easy little DIY project to make a movie projector out of a box, a magnifying glass, and your smartphone. I’ve got to tell you, it must have been extremely entertaining to watch the three of us, A-type personalities, attempting to construct the projector after having attentively listened to less than a tenth of the instructions. We had a couple problems right out the gate. We were attempting to build a super low powered projector in the middle of the day in an office full of windows. Another problem was, really, who has a magnifying glass just sitting around anymore. So, long story short, we WERE able to produce a projector, but it was pretty weak and not really worth the time invested. Apparently the people of Pizza Hut in Hong Kong, along with the marketing folks at Ogilvy & Mather’s were surfing the same gray matter as my office mates and decided to turn the idea into a great ‘dinner and movie’ promotion, creating the pizza projector.
The four designs for the pizza boxes look more like rockabilly and tattoo artwork than boring old pizza boxes.
Anchovy Armageddon: Mixing pizza toppings with famous movies is a pretty great marketing strategy for a ‘pizza and movie’ centered campaign.
Fully Loaded: I love how the motorcycle headlight pops out to become the lens that allows the pizza projector to display the movie onto the wall. That’s just awesome!
Slice Night: Slice Night, Fright Night. I’m seeing the similarities. The severed arm becoming the lens pop-out is quite the nice touch.
Hot & Ready:
Not to be confused with HOT-N-READY, I believe that is a trademarked term by one of their Pizza! Pizza! competitors. This pizza box comes with all you need for a great night, except, maybe a date.
The Pizza Box That Turns Into A Projector: Because movies and pizza were made for each other. You’re damn right they were. And don’t you ever forget it! This layout of the marketing plan shows a touch of genius, while initiating my cravings for both pizza and Netflix.
With these four easy steps, you can be watching a movie with your pizza projector in no time! What? You don’t own a movie you haven’t already seen? Not to worry, there’s a QR code printed on the box that you can scan and access a list of free movies! How cool is that?
Now that the pizza projector has been fully developed and assembled, how would you like to see what it can do?
Some things were just made for each other, and when you watch the video below, you will find out why the Pizza Hut Block Buster Box is the best thing since pizza and a movie!
Pizza Hut ‘Blockbuster Box’ from reed on Vimeo.
Seriously, how cool is that? Even if it isn’t the most magnificent projector you’ve ever used, it’s still an amazing marketing marvel. And think about it, worst case scenario, you have an inexpensive projector that you can use to keep the kids entertained, or you can take it camping or just out to the backyard for a little eco-friendly, no external power source needed, relaxation time.
Source: Twisted Sifter
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