Who hasn’t been driving down the freeway and been distracted by flashing lights and bright colors from an obnoxious billboard off to the side of the road? It’s very easy to get distracted by all the different signs that we have posted along our roads. Well people are starting to take a stand, like one gentleman has been doing by buying electronic billboard space. Artist Brian Kane recently purchased advertising time on digital billboards along interstate freeways in Massachusetts, but instead of putting up more ads to compete for commuter eyeballs, Kane decided to put up photographs of nature. The project is titled “Healing Tool.” He has been putting beautiful images of nature and outer space on them instead of the visual pollution that we get all day every day since our entire world is pretty much one big advertisement. It really is nice to see someone combating the complete advertisement take over that has become our country. Check out these amazing nature scene billboards that were placed.
While this is awesome to put on a billboard, I may freak out if I saw two moons floating in the sky.
This one is my absolute favorite. Space is such an amazing and fascinating place.
The juxtaposition in this photo is great. You have a billboard that usually shows advertisements showing a scene from nature. While in the background you have a piece of heavy equipment.
These photos help the giant metal signs blend in with the surrounding landscape.
I wouldn’t have been able to see this one while driving past. It makes this whole area seem much more natural.
Even in this obvious urban setting, this forest backdrop is very serene and comforting.
Here’s a video show what it’s like to drive by one of these nature billboards:
More info: Healing Tool
“The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting,” Kane writes on his website. The artwork is “simulating the Photoshop Healing Tool to replace or patch over the landscape which is blocked by the billboard.”
With more and more of corporate America invading our everyday lives, it’s nice to see someone doing something to bring some balance back into the world. While some people may think that changing a few billboards isn’t going to change anything, I beg to differ. It shows a change in our culture that we are starting to realize that not everything is something you can buy. Sometimes nature really is the only thing you need. These nature scene billboards should become a thing everywhere!