The small town of Somerville, Massachusetts isn’t well-known, but there is an all out war going on in it! A local McDonald’s put up their latest billboard advertisement (2 egg muffins for $5, not a bad deal) in what was supposed to be an innocent attempt to draw in customers. Little did they know though that their latest billboard would be the spark that ignited an all out sign war with a local liquor store! Sav-Mor, the liquor store in question, decided that they would top McDonald’s latest offer. The sign war is still raging on to this day. Check out the hilarity that has already ensued below.
The sign that started it all. Most people see an innocent ad, but Sav-Mor Liquor saw it for what it really was. An act of aggression!

So Sav-Mor decided to top that deal with their own. Though I’m not sure how they plan to make good on it being a liquor store and all.

No one, and I mean NO ONE makes a clown out of McDonald’s… except you know, Ronald.

They just vaulted this to “arch-enemy status”. The governor might wanna think about calling in the national guard, because this is about to turn into a full-blown crisis.

Who will back down first?

Awwww. That’s what this was all about. Sav-Mor just didn’t know how to express how they really felt about McDonald’s!

It’s always nice to see businesses with a sense of humor. I’d be very curious to know what prompted Sav-Mor to respond to the McDonald’s sign in the first place. It’s probably something we will never know though. Hopefully now that Sav-Mor admitted its true feelings, these two can live together in harmony forever!