A company logo is a huge part of what that company stands for. It’s the first thing people will see and what they will remember as they see it around town. The logo is a vital part of any business and these are no exception. In fact these companies took their logo a little further with some hidden designs that most people have never even noticed. Most of these secrets are new to me even though they are quite obvious. Take a look and try to find the secrets before reading the answers.
1. FedEx
FedEx has hidden an arrow pointing forward between the E and the x suggesting the company moving forward.
2. Goodwill
The happy face in the Goodwill logo has been cropped to form a “g”.
3. The Milwaukee Brewers
The Milwaukee Brewers have hidden a M and a B that when placed together form a baseball mitt. They’ve recently changed their logo but many still prefer the older one.
4. The Pittsburgh Zoo
The Pittsburgh zoo has hidden a gorilla face and a lions face in the negative space forming a tree.
5. Tostito’s
Tostitos knows how to party! The two middle “t’s” form people who are dipping a chip into a salsa bowl which makes up part of the “i”.
6. The Eight Logo
This logo is actually made up of five 8’s each have been cropped to form letters. The second image shows how they did it.
7. Amazon
The amazon logo has an arrow pointing from the “a” to the “z”. They did this to show that Amazon carries everything from a to z. Some also say it makes a slight happy smirk.
8. The London Symphony Orchestra.
The London Symphony Orchestra’s logo does spell out “LSO” but it also looks like a conductor conducting music with the “L” and the “O” making his arms.
9. The Roxy Logo.
The company Roxy is actually owned by Quiksilver and is a company for girls who love surfing and snowboarding. They took the Quiksilver logo and mirrored it which now forms a heart.
10. The Eighty 20 Logo.
This ones for the geeks out there. If you spotted this one you may consider yourself a geek. If you read the squares above in binary they are (1010000 and 0010100) which form the numbers 80 20 respectively.
11. Baskin Robins.
Baskin Robins is famous for their 31 flavors of Ice Cream. Well the right side of the B and the start of the R make up the number 31.
12. Hershey Kisses.
Hershey kisses are those chocolate delicious morsels of awesomeness. Well there’s a little “kiss” hidden between the “K” and the “I”.
13. Mosleep
The company Mosleep used an “M” in their logo that forms a comfy looking bed.
14. The Bronx Zoo.
The Bronx Zoo logo offers the famous New York skyline between the legs of the Giraffes.
15. The Hartford Whalers logo.
In this simple looking logo you will actually see the “H” formed in the gray space, the “W” is down in the green and the blue forms a whale tail. Pretty cool!
16. Spartan Golf Club logo.
This looks like a spartan helmet but it’s also the shadow of a man swinging a golf club and the “feathers” of the helmet make his swinging rotation.
17. VIA Rail Canada.
VIA Rail has taken the “I” in their logo and given it a slant to match the “A”. Well the negative space around the “I” symbolizes train tracks running through.
18. The NBC logo.
This one has been around for a while so you should recognize it. NBC has created a peacock with their logo and the feathers represent each division of the company. There are many more divisions now days. The Peacock is looking toward the right symbolizing the company looking forward.
19. Le Tour De France logo.
This is a pretty cool one. The “R” represents a cyclist racing a bike with the yellow dot being the front wheel.
20. The Atlanta Falcons.
This one is obviously a Falcon but did you know that the shape of the bird also forms an “F”?
These are pretty sneaky but some are incredibly obvious. I’m pretty sure next time i see any of these logos I won’t be able to help but stare at the hidden messages within. How many logos do you know about that contain a little secret?