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Denmark Supermarket Comes Up With A Genius Pricing Trick To Stop Hand Sanitizer Hoarding

Since the outbreak happened, people have been hoarding all kinds of essentials from food to toilet paper. Another thing people have stocked up on is hand sanitizer making it hard for people to purchase any since most stores are now out of stock because so many people started hoarding so much. It’s STILL hard to get essentials like hand sanitizer in many parts of the world because people continue hoarding it.

Well, Twitter user _shuermann recently shared what a Danish supermarket is doing to stop people from hoarding hand sanitizer.

Denmark Supermarket Comes Up With A Genius Pricing Trick To Stop Hand Sanitizer Hoarding
_shuermann

The Denmark supermarket decided to sell one bottle of hand sanitizer for 40 DKK ($4.09). Not a bad price, right? But the pricing trick is they charge 1,000 DKK ($95) for two bottles.

Denmark Supermarket Comes Up With A Genius Pricing Trick To Stop Hand Sanitizer Hoarding
_schuermann

The supermarket explained their reasoning for the pricing in a Facebook post:

Denmark Supermarket Comes Up With A Genius Pricing Trick To Stop Hand Sanitizer Hoarding
rotundenhellerup

It read: “Dear Customers,
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. You can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,”

As expected, people loved the idea:

Denmark Supermarket Comes Up With A Genius Pricing Trick To Stop Hand Sanitizer Hoarding
orak100

Some think we should apply this pricing trick to all items that people are hoarding:

Denmark Supermarket Comes Up With A Genius Pricing Trick To Stop Hand Sanitizer Hoarding
verdiKat

Hopefully this simple trick helps so that people who actually need hand sanitizer has the option of getting some.

What do you think?