Have you ever come across something so grossly unjust that you feel it is your duty to speak out about it? Well, that is exactly what happened to the unsuspecting David Walker when he went to make a sandwich and found something absolutely terrible. The bread slices were unevenly cut making it nigh impossible to create a sandwich that might live up to his not-unrealistic expectations as a self-proclaimed gentleman. As was his right, he utilized social media to make a complaint on the Facebook page of the company responsible for the uneven bread slices, Morrisons.
Here is the picture of the unjustness perpetrated against David Walker. He submitted it as proof to Morrisons as to what he was dealing with when he went to create a sandwich using their bread.
Along with the picture of the bread, David Walker submitted this letter on the wall of Morrisons’ Facebook page in order to express his dismay and outrage as the quality of slicing their company allowed to make it to the shelf of a local grocery store.
As any good company would, Morrisons took this complaint seriously and a representative contacted Jay to apologize and attempt to make things right with their customer.
Several people who saw David Walker’s Post on Morrisons’ Facebook page felt inspired to share their own experiences with bread.
Many people shared their own outrage and support on David’s behalf.
As with most posts on the internet, some people could not see the humor in David Walker’s post and thought he was making a serious complaint and that he was being chauvinistic towards his wife. Luckily, people who know how to recognize humor, even when dry, stood up for him!
Morrisons got recognition for a job well done in handling a complaint with the appropriate actions and humor as well!
Morrisons followed through and went out of their way to make things right with Walker by having bread delivered! They could have just sent him a coupon for free bread, so he could just go to the store but they went above and beyond! I personally love how one of the loaves requires that Walker slice it himself. I wonder if this, in a way, is letting him know that it’s not easy to ALWAYS slice bread evenly!
I was looking through Morrisons’ Facebook page and realized that they get quite a few complaints from over-vigilant customers and they respond to each and every one no matter how petty it may seem. I’m sure that they appreciated Walker’s humorous complaint, making light of some of the other things they have to deal with on a daily basis and replied just as they would have to any other valued customer. I have never specifically looked for their brand of food at my local grocery store but I think from now on I will keep an eye out for them so I can support their business by giving them mine!