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Burger King Releases Unhappy Meal Because No One Is Happy All The Time

Burger King is releasing ‘real meals’ which will essentially be ‘unhappy meals’ for people with different moods including ‘The Pissed Meal’, ‘Salty Meal’, Y’AAAS Meal’ and ‘DGAF Meal’.

Burger King Releases Unhappy Meal Because No One Is Happy All The Time
Burger King

No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.

Burger King Releases Unhappy Meal Because No One Is Happy All The Time
Burger King

They say they are doing it to address the important of mental health and to celebrate being yourself and feeling however you want to feel.

Burger King Releases Unhappy Meal Because No One Is Happy All The Time
Burger King

They have partnered with Mental Health America for the launch of this new campaign.

Burger King Releases Unhappy Meal Because No One Is Happy All The Time
Burger King

The effort also pokes fun at McDonald’s, which markets Happy Meals, boxed kids’ deals that include a toy.

Burger King Releases Unhappy Meal Because No One Is Happy All The Time
Burger King

“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,’” a press release reads. “With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”

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