Soap company Dove is officially knees-deep in controversy, and it’s undoubtedly not one thing that’s going to clean away. They’re being accused of racism after publishing an advertisement which shows a black woman taking off her shirt to disclose a white girl ‘beneath.’ Understandably, we’re all fairly confused as to how this made it out of the boardroom.
Dove was fast to tug the offending video, and has since apologized for ‘lacking the mark’ on their illustration of range. The harm is finished, nonetheless, and hell hath no fury like an Web scorned. Folks throughout Twitter and different social media are calling BS on the corporate’s claimed ‘remorse,’ and are evaluating the advert to the notorious Pears’ Cleaning soap marketing campaign from the 1800’s, which displayed black youngsters being ‘scrubbed clear’ and turning white. Some are even calling for a boycott, highlighting earlier problematic Dove commercials as additional grounds.
“Dear Dove, I guarantee you us ‘ladies of color’ have actual skin with color, not a tan you can take away. Thanks,” one person poignantly commented.
Dove lately launched a body wash advertisement that’s not sitting well with people.